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The Onion’s In-House Content Division

We create smart content for brands.

Case Studies

Onion Labs: Who we are

Onion, Inc. has perfected influencing some of the hardest to reach audiences in the world, through intelligent, insightful and often hilarious content.

Through our content services division, Onion Labs, we offer that influence to brands. We've combined the greatest comedy and pop culture writers in the world with some of the most decorated advertising minds in the business.

Onion Labs works with each client to understand the brand's strategic goals, then builds custom content solutions that are distributed through both Onion, Inc. and client channels.

Case Studies

  • Audi
  • Bacardi
  • Basil Hayden's
  • Bud Light
  • Ford
  • Groupon
  • Heineken
  • Honda
  • The Jim Gaffigan Show
  • Lenovo
  • Overstock.com
  • Intel