Case Studies

Audi

Reach and engage with younger buyers

Audi wanted to break through the‚Ä® clutter of Super Bowl Sunday and connect with younger Audi buyers by covering all of the news that wasn't related to the game.

The Onion came up with an idea to engage consumers where they least expect to find a luxury automaker on the biggest advertising day of the year: SnapChat.

audi snapchat photos

Results

37MM Social Impressions
100K+ Snap Views
10K Social Followers in 1 Day
2,400 Twitter Mentions

Recognition

  • iMedia Campaign of the Year Winner
  • Digiday Content Marketing Awards Finalist
  • WOMMYs Silver
  • Mashies Finalist
  • W3 Awards Silver
  • MMA Smarties Finalist

Case Studies

  • Audi
  • Bacardi
  • Basil Hayden's
  • Bud Light
  • Ford
  • Groupon
  • Heineken
  • Honda
  • The Jim Gaffigan Show
  • Lenovo
  • Overstock.com
  • Intel