Case Studies

Bacardi

Create share-worthy social content

Activate an always-on strategy to drive authentic holiday conversations tied to their brand and recipes.

You’ll need different Bacardi drinks to help you survive all of the characters you run into over the holidays. Onion Labs created a series of 15 Bacardi cocktails named after these interesting people.


Visuals

bacardi visuals


Results

Results surpassed benchmarks and combined were the most successful series of social posts for Bacardi in 2014.

  • 2.64MM Social Impressions
  • 60K+ Expanded Views
  • 7.54% Engagement Rate Per Tweet

Case Studies

  • Audi
  • Bacardi
  • Basil Hayden's
  • Bud Light
  • Ford
  • Groupon
  • Heineken
  • Honda
  • The Jim Gaffigan Show
  • Lenovo
  • Overstock.com
  • Intel