Authentic solution to engage their audience
Beam Spirits wanted to highlight Basil Hayden's "hand-crafted" heritage and connect with our audience through pop culture.
We brought together people who follow their passions and make things by hand, and exposed them to the A.V. Club audience. Each event aligned with a pop culture theme, included event-inspired cocktails, and popular local eats.
"This Is My..." was a 5-market event and video series to celebrate the inspired craftsmen and cultural influencers who help make a city unique.