Case Studies

Honda

Native content to authentically reach a targeted audience

Honda wanted to align the launch of the new Civic with relevant music and pop culture moments that would drive awareness of the new civic to a millennial audience.

The A.V. Club team created Pioneering, a new A.V. Club series presented by Honda. The series went to eight cities around the United States, and at each stop filmed a short documentary-style video about an American music pioneer. A current musical artist who's been influenced by that pioneer gave a special performance of one of their songs.


Results

  • 184MM+ Total Impressions
  • 18MM+ Video Views
  • 14 Pioneering Videos
  • 8 Events

Case Studies

  • Audi
  • Bacardi
  • Basil Hayden's
  • Bud Light
  • Ford
  • Groupon
  • Heineken
  • Honda
  • The Jim Gaffigan Show
  • Lenovo
  • Overstock.com
  • Intel