Case Studies

Intel

Facebook Anthology partnership to leverage targeting and reach capabilities of platform

Intel, Dell, HP, Lenovo and Microsoft were looking to showcase the latest features and build further relevance for their newest PCs. The Onion worked with Facebook to develop unique insights to drive a creative concept that would resonate with their target. The result was a nine episode series titled Dr. Jimm. A parody of Dr. Phil-style shows, the 6-week content series starred Saturday Night Live star Kenan Thompson as Dr. Jimm, helping guests delay premature aging with the help of the new generation of PCs.


Social Media

social media posts

Results

26MM Unique Facebook Reach
22MM Views
+13pts Ad Recall
+3pts Purchase Intent

Media Coverage

Adweek Coverage

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