Case Studies

Lenovo

Create a branded entertainment series

Lenovo wanted to compliment its NFL Sponsorship with a robust content and distribution strategy and creating a credible link between Lenovo and the NFL through Fantasy Football. In addition, they wanted to increase purchase consideration, awareness, influence and engagement.

The Onion Video writers developed a 360 degree fantasy football experience that consisted of a 13 episode video series called Tough Season and a robust social and PR campaign.


Press and PR

25 PR Mentions Across NFL & Trade Publishers

Results

  • 35MM Social Impressions
  • 500K Social Engagements
  • 45MM Video Views

Case Studies

  • Audi
  • Bacardi
  • Basil Hayden's
  • Bud Light
  • Ford
  • Groupon
  • Heineken
  • Honda
  • The Jim Gaffigan Show
  • Lenovo
  • Overstock.com
  • Intel